If there is one particular advertising medium that has been in the industry for a long time now, it would be the newspaper. Newspaper advertising has indeed been extremely effective in providing updates - whether these be about new events or just plain classified ads. One particular reason why this medium is so effective is the fact that it has the ability to take just about any form. Add to that the fact that so many people prefer to use the newspaper when they want to advertise just about anything - property they're selling, a particular job position that they want filled, even personal ads! This is precisely why newspaper advertising measures have to be implemented so that the newspaper company would also have the ability to measure its own performance. This is important in maintaining positive performance and fostering progress at the same time.
To come up with an accurate measurement system here, there is then a need to develop what are known as KPIs or key performance indicators. These are quantifiable measures used to measure how far along the enterprise is when it comes to achieving its goals and objectives. With the KPIs in place, it would then be easier for the enterprise to keep track of its performance as well as the direction that it is taking. If it finds itself taking the direction that it wants to take, then well and good. However, if it finds itself dwindling, then the KPIs will show this in figures and will prod the enterprise to take action. More importantly, the enterprise itself will be able to determine the key areas that are in dire need of improvement, which would make them better equipped to come up with the needed solutions.
Given this purpose, it is clear how any newspaper company would need to have these measures put into place. However, do not make the mistake of copying the KPIs being used by your fellow newspaper companies. Even if you do belong to the same industry and you have more or less the same type of operations and functions, you do not really have the same goals and objectives that you want to accomplish. Remember that your measures should be in accordance to what you established to achieve in the first place.
If you are not too sure about what measures to use, then do some research online. The internet is filled with valuable materials that you can use in coming up with your own measures. As always, keep your goals in mind so do not be afraid of customizing your KPIs as needed. But just for a bit of guidance, the commonly used metrics in the field would include cost per response and size of the newspaper ad. The size of the ad, in particular, is one KPI that is used by most newspaper companies. How effective the ad is in grabbing attention would understandably depend on its size. Thus, this makes it a worthy KPI to be included in the batch.
There are many more newspaper advertising measures that you can choose from. Go for the relevant ones and you will have no trouble measuring and maintaining performance.